Over a year ago, when the CHERISH. the real collection was just an idea, we knew it needed a symbol—something that could carry the weight of our Southern story while standing tall in the global streetwear conversation. That symbol became our monogram.
The process wasn’t quick or simple. We went deep into our Market Analysis and Segmentation studies, seeing how our core community—from Atlanta to New Orleans to Miami—responded to authenticity and heritage in fashion. We studied the lessons of branding giants and re-anchored our brand identity around truth, community, and legacy.
The monogram was born from that reflection. Clean, strong, and versatile, it’s a visual reminder of our DNA: Rooted in the South, Designed for the Future. Every line and detail represents what we stand for—real people, real culture, and real stories. It’s more than a mark; it’s a commitment. The ‘Est. 2020’ stamped into the monogram is more than a date—it’s a reminder of when Catear’s vision first took shape, the year our journey began.
We wouldn’t be here without you—our supporters, our family, our community. Thank you for riding with us through rebranding, through trial and error, and into this defining moment. This monogram is not just ours—it belongs to everyone who believes in cherishing what’s real. We are grateful for you.
This is only the beginning.