When we first launched Catear Ltd Co., we knew the name would turn heads. Some said Cat-ear. Others said Kuh-teer. And we loved every version, because each one came from someone trying to connect with something real.
That back-and-forth inspired us to create something that could speak for itself. Something that moves how we move—real, bold, and Southern to the core.
Enter Capsule 4: Our Mascot. The new face of Catear. A nod to our roots and a play on everyone who’s ever asked, “Wait, how do you say it again?”
Catear's CHERISH. the real Collection has always been more than clothes—it’s a movement.
And now, that movement has a face.
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